Report: Verizon wants to auto-install 'brandware' on your next phone
Affiliate links on Android Authority may earn us a commission.Learn more. Report: Verizon wants to auto-install ‘brandware’ on your next phone July 18, 2025 If Verizon’s use ofsupercookiesleft your stomach unsettled, you might find its alleged plans for “brandware” just as repulsive. It’s said to be like a form of branded bloatware, and it could arrive on your next mobile from Verizon, that’s if an AdvertisingAge report holds true. Citing ad industry executives who were allegedly approached by the wireless carrier, the report states that Verizon, last fall, began offering space on the home screens of its branded mobile devices....