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EU planning to go after Google again, this time over Google Assistant
August 23, 2025
Googleis no stranger to antitrust investigations in Europe and the US, being hit withhefty finesover the past few years, including a landmark$5 billion fineover controversial Android practices, by the EU Competition Commission. According to a report byMLex(viaReuters), Google is in the EU’s crosshairs once again. This time, it has to do with Google Assistant.
The EU Commission is looking into whether Google forces OEMs to install Google Assistant as the default voice assistant and stops them from including rival voice assistants on their devices. This followsprevious comments by EU antitrust regulatorsback in June that questioned the market dominance of Alexa, Siri, and Google Assistant in Europe.
See also:The complete guide to Google Assistant
The Commission is asking device makers to provide evidence regarding these anti-competitive practices. Regulators are also studying if users can use two voice assistants simultaneously. Also in question is whether Google is misusing its certification process for new devices to ensure exclusivity.
The EU antitrust regulators will provide a final report on its sector inquiry in the first half of 2022. If required, it may launch an official investigation after. If found guilty, Google will likely face another huge fine.
In an email statement toReuters, a Google spokesperson said that “manufacturers can choose which voice assistants to install on their devices and users can also choose which assistants to use and install.”
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