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First Bixby, now Google Assistant: Why non-remappable buttons are bad for everyone
June 07, 2025
The remap revolution has begun atMWC 2019. After almost two years ofto-ingandfro-ing, Samsung has confirmed that it will finally let usersremap the Bixby buttonon all its current and future Galaxy phones.
The announcement was understandably drowned out by the headline-grabbing reveals of theGalaxy S10series and theGalaxy Fold, but it represented a potentially huge turning point for hardware customization on Android phones. When the world’s largest smartphone maker makes a decision, other OEMs take notice.
Unfortunately this utopian vision of a world where all our phones have an extra customizable hardware key may have been torn away from us already.
Just days after Samsung’s commitment, Googleannouncedthat it will be joining forces with a bunch of OEMs to bring dedicated Google Assistant buttons to multiple smartphones in 2019.
The only problem? You won’t be able to reprogram any of them.
Blame Bixby
When asked if these Google Assistant buttons will be locked down as standard or open to customization from users, a Google representative gaveAndroid Authoritythe following response:
That’s pretty definitive: the Google Assistant button is the Google Assistant button.
There are some apparent caveats (which I’ll get to), but taken at face value this is a clear cut stance on remappable hardware keys from thesearch giant, even if the “at this time” part leaves some wiggle room for customization further down the line.
It also suggests Google will force its announced partners —LG,Nokia, TCL, vivo, andXiaomi— to lock down the button on future phones. Considering LG previouslyhinted at a remap optionfor theLG G7 ThinQ— the first phone to carry a Google Assistant button — you have to wonder if it wasn’t eventually able to do so at Google’s insistence.
The decision is especially disappointing in the face of Samsung’s long-awaited announcement. The move to open up the Bixby button signalled a huge change in the OEM’s attitude towards a divisive feature first introduced with theGalaxy S8series.
Unfortunately, it seems like the implementation is far from perfect though. While there a plenty of apps and functions you’re able to remap the button to, you apparently can’t set it to call forth a different assistant like Google Assistant orAlexa.
Even if you do replace Bixby, you also seeminglycan’t escape from itin its entirety as Samsung’s One UI has baked its assistive commands and notifications right into its very core.
That it took two years and multiple blocked third-party apps to get to even this point isn’t fantastic in hindsight, but forSamsung Galaxyusers it’s a case of better late than never, and better this than nothing.
Perhaps Google will eventually add a remap option too. Who knows, if there’s enough outcry from users it might not take the whopping two year stretch it took Samsung to finally give in.
Yet, the timing of both announcements does Google no favors. While Samsung has at least taken a few steps forward, Google has decided to walk in the exact opposite direction.
It’d be a cruel irony if Google’s stance was influenced by Samsung’s choice to hold out on a remap option for quite so long.
Inconvenience keys
The lineage of extra hardware buttons doesn’t begin or end with Samsung.
TCL’sBlackberry phoneshave carried a so-called convenience key since the launch of theDTEK50through to the recentBlackberry Key2. All of these have been heavily customizable, culminating in the Key2 which supports three shortcuts as standard and even more contextual functions if you toy around with profiles.
There’s also the squeezable buttons onHTC’s phoneswhich eventually led to Active Edge on Google’s Pixel line.Edge Sensesupports various gesture commands and can be remapped to open other apps or HTCSense features.
Google added quick access to Google Assistant on thePixel 2and then thePixel 3series with its own variation. Unfortunately, Pixel users are stuck with that stock function. There are third-party apps likeTaskerthat can be used as a workaround for the Pixel 2, but not the latest Pixel phones.
Related:How to use Google Assistant through your headphones
As for dedicated physical Assistant buttons, the LG G7 ThinQ started the ball rolling but you still can’t remap it natively. The same is most likely true for theLG G8 ThinQandLG V50 ThinQ.
There are also Assistant buttons on theGoogle PixelbookandPixel Slate. These can’t be remapped either, but the buttons don’t stick out quite so much on a QWERTY keyboard. There are evenhintswe might get to customize these keys in a future Chrome OS update.
The wild card is theXiaomi Mi 9, which you’d think would fall under the new “Assistant only” policy. However, in our review we found that you can remap the button to some basic MIUI functions like the flashlight. You can’t change it to summon an app of your choosing though, so it’s still far from ideal.
It’s entirely possible that Xiaomi’s other phone with an Assistant button, the5G Mi Mix 3, will be the same. The main question marks are Nokia, vivo, and TCL. It’ll be especially interesting to see how TCL balances the Google Assistant button with the Blackberry convenience key. Will we get two buttons or will the convenience key be retired?
Pain in the Assistant
For many users the presence of a non- or only semi-customizable Google Assistant button on their phone won’t be a huge concern. After all, the Bixby button didn’t stop millions buying the Galaxy S8 or Galaxy S9.
It’s also true that Google Assistant is a far more useful companion thanBixby, which softens the blow a bit.
Despite Samsung’s best effort to improve its proprietary digital butler, Assistant is still way ahead in the race due to its deep integratioon with Android and much wider set offeatures and functions— with even moreannouncedat MWC 2019.
Assistant is also more familiar to users thanks to its stronger presence in the widersmart homeecosystem viaGoogle Home, whereas Samsung’sGalaxy Homeis stilllacks an official release date.
There’s a high chance Google doesn’t see the lack of a remap option as an inconvenience at all. After all, its spent years honing Assistant into a genuinelyassistivecompanion that’s now an integral part of Android and the wider Google brand.
Yet, it doesn’t matter how great Assistant is or how many people are happy to ignore a dedicated Assistant button. The bottom line is that more choice is always better than no choice at all.
The decision slightly sours what has, up until now, been a mostly positive relationship with Google’s friendly companion.
Even if you have a best friend that you couldn’t live without, you still want a little personal space from time to time. Assistant has so far been the kind of reliable pal you can call on at any time, but Google shouldn’t force that relationship at the expense of a more open, user-friendly experience.
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