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Google is conquering in-app searches
August 25, 2025
Although the tech titan has expanded extensively from its roots, it’s no secret thatGooglestill leans heavily on its core service as a search engine. Unfortunately for them, the mobile revolution has drastically changed the way that people locate information, and just this summer, mobile searches finally outstripped searches on personal computers in the U.S. and nine other countries.
Needless to say, this represents a pretty big problem for Google.
Nevertheless, the sultan of search has tackled this dilemma head-on. At theCode/Mobileconference this week, Google’s Amit Singhal announced that Google has now indexed over 100 billion in-app links, making them searchable. 40% of Android apps indexed in this way will now show up on mobile search results.This development may create friction between Google andApple, who have had a lengthy search deal that is scheduled to expire in 2015. Apple is currently working to deliver a similar search feature to iPhone users that would display relevant information from the App Store at the top of mobile searches.
Earlier this year, Google implemented a new feature that uses a panel of relevant images at the top of searches that can be scrolled through for similar content and related products. Integrating in-app content with web searches is a large step forward in making mobile searching better for users and advertisers alike.
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