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HUAWEI takes a shot at iPhone X, says “real AI phone” is coming next month

July 12, 2025

HUAWEI took a not-so-subtle shot at Apple with its latest video posted on Facebook. It basically makes fun of theiPhone X’sfacial recognition feature that failed twice during its first demo at Apple’s event last week. The video ends with a claim that we’ll see the “real AI smartphone” revealed next month, on October 16 to be exact.

The smartphones in question are likely theMate 10 and Mate 10 Pro, the phablets that will go head to head with the iPhone X as well as theSamsung Galaxy Note 8andLG V30. HUAWEI hasn’t confirmed this, but the devices are scheduled to be unveiled onOctober 16, so it’s probably a safe bet. Both devices will be powered by theKirin 970 chipsetrevealed atIFA 2017, which has built-in AI computing capabilities. The AI platform runs on a dedicated Neural Processing Unit (NPU), which is basically a piece of hardware that is very good at running neural networks.

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Unfortunately, we don’t know exactly what to expect from the Mate 10 or Mate 10 Pro in terms of AI. We’ll have to wait until the official announcement to learn more, as the video doesn’t reveal anything specific. But we do have a good idea of the device’s specs thanks to the numerous rumors that have been going around, although these haven’t been confirmed yet.

The HUAWEI Mate 10 and Mate 10 Pro are said to come with a 6-inch “full screen” displaywith a 2:1 aspect ratio. The device will have a bezel-less design like a number of smartphones we’ve seen this year including theEssential PhoneandXiaomi Mi Mix 2. Rumors also suggest the device will sport 6 GB of RAM, a dual-camera setup, and a 4,000 mAh battery.

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Next:HUAWEI Mate 10 series: all the rumors in one place

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