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IFA 2019: All the announcements, updated daily!
July 23, 2025
TheInternationale Funkausstellung Berlin(translated as “International radio exhibition Berlin” but mostly known as IFA 2019) starts at the beginning of September. The consumer electronics trade show is one of the biggest in the world and usually hosts multiple smartphone announcements.
As we lead up to the crucial holiday season, nearly every major brand will use IFA 2019 as a launching pad not only for smartphones, but fortablets, laptops,headphones, and other electronic devices.
Last year, we saw the launch of theSony Xperia XZ3, theHUAWEI Mate 20 Lite, theHONOR Play, theBlackBerry Key2 LE, and many other interesting new phones. This year, we expect to see a few flagships, some mid-rangers, and who knows, maybe some big surprises.
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IFA 2019: Dates and important info
IFA 2019 formally starts August 04, 2025, and ends five days later on September 11. The event happens at the Messe Berlin convention center in Berlin, Germany.
Although IFA is open to the public starting September 6, many of the announcements are already happening. Below we take a look at some of the chief announcements so far (in no particular order).
IFA 2019: Everything announced so far
HUAWEI launches major new chip and more
HUAWEI is battling for its life, but you wouldn’t know that by watching today’s IFA launch event. The company called out competitors, announced major new products, and seemed more-or-less unfazed by the entire U.S. ban.
Samsung is focused on the future: 5G and foldables
At IFA 2019 Samsung’s primary announcements focused on 5G, but it also announced final release details for the previously delayed Samsung Galaxy Fold.
TCL releases its first internationally branded device, alongside several Alcatel devices
TCL traditionally has focused on its Alcatel and Blackberry brands but at IFA 2019 it unveiled a new mid-range device directly under the TCL brand. As expected, Alcatel also had several devices to show off.
Sony announces the Xperia 5
During it’s press conference Sony focused nearly all its attention on its latest flagship phone, though it did announce a new pair of Bluetooth headphones (WH-1000XM3) as well. Sony may have a few other announcements outside of the press conference, but that’s all for now.
The Sony Xperia 5 is the company’s latest flagship:The new handset is a little smaller than the Xperia 1 offering a 6.1-inch FHD+ OLED HD display with a a 21:9 aspect ratio. Under the hood, you’ll find the Snapdragon 855, 6GB of RAM, and a 128GB storag with microSD support. The Sony Xperia 5 will arrive to Europe next month (no US plans were announced).
ASUS ups its laptop game, also announces a new watch
At IFA 2019 ASUS announced its European launch plans for the ASUS Rog Phone 2, showed off several new laptops, and even debuted a new smartwatch.
Nokia announces two epic looking mid-rangers
Nokia is here at IFA 2019 bringing consumers two new mid-range devices, as well as announcing three KaiOS-based feature phones
Lenovo-owned Moto announces two new handsets
Moto is back with two new phones for IFA 2019, the Moto One Zoom (which oddly doesn’t have Android One software) and the Moto E6 Plus.
Lenovo unveils smaller version of its smart display, alongside new computers and tablets
Lenovo was among the first to release a smart display and at IFA it has followed up with a smaller 7-inch model. Aside from this, Lenovo also showed off new tablets and laptops.
Google announces a new Google Assistant feature
LG announces its own dual-screen phone
Samsung’s Galaxy Fold is just finally almost here and the HUAWEI Mate X still doesn’t have a launch date, so that makes getting a foldable device kind of hard. LG wants to give you another option, LG G8X ThinQ. Okay so it’s not really a foldable, it’s a dual-screen phone.
There’s an army of smartwatches at IFA 2019
It seems like smartwatches are having a moment at IFA. We already talked about ASUS announcing the vivowatch and Alcatel releasing a watch aimed at the elderly, but let’s not forget about Garmin, Michael Kors, Puma, and others.
Everything else announced so far
While the above are probably the biggest announcements so far, there’s plenty of new products launching at IFA. Below is a round-up of some other announcements worth checking out:
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