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Nokia PureView cameras redefined mobile photography, now HMD has the trademark
August 22, 2025
HMD Global has steadily been grabbingNokia‘s intellectual property, running the gamut from classic phone reboots to theNokia Camerauser-interface. Now, the company has reportedly acquired the PureView trademark from Nokia and Microsoft.
As spotted byMSPowerUserandNokiaMob, afilingon the EU Intellectual Property Office (EUIPO) website shows that HMD now owns the PureView branding. But why is this significant?
Nokia (and later, Microsoft) used the branding for top-flight smartphone cameras, starting with the 41-megapixelNokia 808 PureViewback in 2012 and 2013’sLumia 1020.
The PureView name was also used for more conventional smartphone cameras that still delivered great results, such as the OIS-toting Lumia 920 (also from 2012), and the Lumia 1520 with itsRich Capturetechnology.
What to expect from a PureView phone?
HMD’s potential use of the trademark doesn’t mean we can expect a 41-megapixel monster camera from the company. But it still means we could see some interesting technology and/or exceptional camera quality in future Nokia phones.
That being said, there’s no guarantee that HMD will use the branding at all, but if it does, we’d expect it to appear on an upcoming flagship.
The acquisition marks the latest step in HMD’s quest to evolve into the Nokia of yore. In addition to the retro phone reboots and the Nokia Camera UI, HMD also acquired Nokia’s feature phone business and courted Carl ZEISS for its camera lenses. Let’s just hope the company doesn’t bringSymbianback…
What do you want from a Nokia smartphone with PureView branding? Let us know in the comments!
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