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OnePlus CEO was surprised that fans didn’t like the OnePlus X
July 16, 2025
On Monday, OnePlus shared aninterviewon its forums in which its CEO Pete Lau answered some questions from fans. Of course, it included things like how much he liked his job, which phone he was currently using, and what features might be added to future handsets. But what seemed odd was Lau’s suggestion that fans didn’t really like theOnePlus X.
OnePlus has always marketed itself as a “flagship killer” by offering smartphones that had premium specs at mid-tier prices. But back in 2015, the company released the OnePlus X, an actual mid-tier smartphone for an even more discounted cost.
When the phonesold outhalf a year after its release, OnePlus stated that it would not be building a OnePlus X2 and would instead focus on flagships going forward.
Of course, sales performance is what really matters, and, as CEO, Pete Lau has better insight than anyone into how the OnePlus X performed in the market. That said, OnePlus fans have beenclamoringfor a second-gen OnePlus X. It got to the point that earlier this year areportcame out that stated that OnePlus was working on such a device, it got some traction in tech media and comments sections. The company ended up denying the report and kept its word by only releasing theOnePlus 6back in May.
After polling our readers, we found that an overwhelming number of you do want OnePlus to release anew mid-tier smartphonein the vein of OnePlus X.
While it seems to us that fans enjoyed the OnePlus X, the company seems to think otherwise. Should OnePlus reconsider its flagship focus? In today’s market where even some OnePlus flagships cost more than $600, it seems like releasing a mid-tier handset with a budget price tag would be a logical move.
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