Affiliate links on Android Authority may earn us a commission.Learn more.
OnePlus is loud and unashamed of it
August 16, 2025
Drip, drip, drip… that’s the sound of the latestOnePlus Twoleaks that have been fed our way over the past week or so. The company has made quite a few announcements, yet we still know so little about OnePlus’ next smartphone. Whether you think OnePlus’ marketing techniques are tedious, intriguing, or just a sign of the times, it’s clear that they know what they’re doing and are unashamed of their techniques.
In a blog posted published earlier today (another wonderful marketing stunt in itself?), OnePlus admits that its marketing team can be rather loud and divisive, but says that it all stems from their own enthusiasm for discovering new tech, combined with their limited resources available for what we might call, more typical marketing expenditure.
OnePlus states that its marketing budget is quite small, so it has to make multiple, loud announcement to keep up with the “big guys”. Clearly, exposure is a necessary part of doing business, but OnePlus also wants to use marketing to help people get excited about discovering new tech, as a way to appease the company’s fans. We are used to hearing leaks from “industry sources” in the run-up to a new product and OnePlus thinks that it generates more fun and hype if it adopts this type of announcement style itself.
Keeping in touch with consumers through social media, etc is almost essential these days. However, its marketing style and various gimmickshave not always worked out so wellfor the company.
All we know about the OnePlus Two, for now, is that it will feature av2.1 Qualcomm Snapdragon 810 SoCand aUSB Type-Cconnector. We also know that it will bea little more expensivethan the last generation OnePlus One.
OnePlus shows no signs of changing its ways, which is probably what attracted some fans to the company in the first place. How do you feel about OnePlus drip feeding us such little teasers?
Thank you for being part of our community. Read ourComment Policybefore posting.
