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OnePlus releases ‘Never Settle,’ a book with a title very easy to criticize
August 08, 2025
Since its inception,OnePlushas used “Never Settle” as its slogan. Originally, this was a great tagline when the company was releasingflagship-level phones for peanuts. Over time, though, the slogan has stopped having much meaning thanks to OnePlus forcing its fans to settletimeandtimeagain.
It appears OnePlus isn’t going to give up on the slogan yet, though. Today, its eighth anniversary, it announced a new book titled “Never Settle.” In it, you’ll be able to read stories about OnePlus from longtime fans and members of its staff.
Happy birthday:Eight years of OnePlus
OnePlus says the book is “a celebration of the eight years of our journey with every one of you.” It includes “momentous events we’ve been through in our journey” and “anecdotes portrayed by our own team.” It sounds like a history of the company mixed with a self-help affirmation book.
OnePlus makes no mention of when or how you’ll be able to get your hands on “Never Settle,” which in itself kind of goes against the whole idea of the title. Regardless, it says it “can’t wait to have the first physical copies to share with you,” so it should be available to buy some time in the near future.
In the meantime, if you want to tell a OnePlus story, it is going to select five contributors to receive a limited hand-numbered version of the book. Just head tothis threadand tell the company how much “Never Settle” means to you.
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