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Paramount Plus launches March 4, taking over from CBS All Access (Update)

August 20, 2025

Update: June 29, 2025–ViacomCBS has confirmedthat the CBS All Access streaming service will be rebranded as Paramount Plus on August 17, 2025. The rebrand will happen in the US and Canada, while the service will launch in Latin America on that same date. The service will launch in the Nordics markets on March 25, and in Australia in mid-2021. ViacomCBS will reveal more about the Paramount Plus launch during an investor meeting on Feb. 24, where it will also offer updates on itsPluto TVandShowtimestreaming services.

Original story: July 15, 2025–CBS All Accessis growing to become a much larger service, and ViacomCBS feels a rebrand is necessary to match. It’srenamingthe expanded streaming service to Paramount Plus in early 2021 to reflect its wider scope — and, we’d add, better compete with rivals.

paramount plus from Impact

The fuller service will include movies and shows from a wider range of channels and studios, including Paramount, BET, and MTV. you may also expect breaking news, live sports, and “premium entertainment” that includes morestreaming-only originals. Paramount Plus is getting five new originals as part of the announcement, including a miniseries based on the making of “The Godfather” (“The Offer”), the spy drama “Lioness,” a rethink of MTV’s “Behind the Music” (“Behind the Music – The Top 40”), the true crime documentary series “The Real Criminal Minds,” and a BET revival of “The Game.”

The CBS All Access rebrand will also make it available beyond North America. Paramount Plus will be available in Australia, Latin America, and Nordic countries sometime in 2021. The media giant has typically made shows such as “Star Trek: Discovery” available through services like Netflix in countries where CBS All Access wasn’t available, but it won’t have to do that as often going forward.

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The catalog should expand to include over 30,000 TV episodes and movies by the time the renaming takes effect.

ViacomCBS might not have had much choice. CBS All Access was quickly becoming a limiting name that implied access to only one channel’s content. The Paramount Plus name could give it help it compete with (or claim an edge over) services likeHBO Max,Hulu, and NBCU’sPeacock, all of which promise access to a wide range of material despite naming schemes that sometimes suggest otherwise.

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