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Samsung abruptly lays off many US marketing employees after internal audit
June 21, 2025
According to a new report fromThe Wall Street Journal, Samsung may have found some shady business practices within its own U.S. marketing team. Two thing are for certain, though: the company abruptly laid off many of its marketing employees and the head of marketing, Marc Mathieu,abruptly resigned last week.
Reportedly,Samsungran the internal audit on its own team. Although we don’t know what the results of that audit were,The Wall Street Journalreport heavily implies that it could have been related to kickbacks and bribery related to social media influencers, particularly on YouTube.
Mathieu, the former head of U.S. marketing for Samsung, was instrumental in guiding the company to invest in tech YouTubers to help promote Samsung products. It’s possible that the influence Samsung had over these YouTubers and other social media influencers could have been excessive, resulting in the layoffs and Mathieu’s abrupt resignation.
Samsung declined to comment on the internal audit, the layoffs, or Mathieu’s departure.
TheWall Street Journalreport mentions that current and former Samsung employees are unhappy with the audit and the layoffs. Allegedly, the audit results weren’t significant in the eyes of employees and they are upset that some of those who were laid off didn’t receive a severance package.
Samsung has yet to name a replacement for Mathieu. Whoever ends up filling the position will have a lot to live up to, as Mathieu is seen as responsible for turning the tide for Samsung in the United States, helping to navigate through the disaster surrounding theSamsung Galaxy Note 7as well as instrumental in the promotional development of theSamsung Galaxy S8.
NEXT:Evidence suggests there will be no Exynos-based Samsung Galaxy Fold
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