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Samsung Bixby smart speaker may launch in August and cost less than a Google Home
June 07, 2025
Samsung is reportedly planning to release a Bixby powered smart speaker in the next month. According toThe Wall Street Journal(ViaThe Verge), the device will cost around $300 and will be marketed as a high-end music player.
Read Next:Samsung Galaxy Home hands-on review
This fits in with comments from Samsung Mobile chief DJ Koh made in February where he said Samsung expected to release apremium Bixby-powered smart speakeralongside theGalaxy Note 9.
The Wall Street Journalsays the speaker will be bowl-shaped with legs on the bottom and lights on top (hope those lights are shaped like eyes for the properBatteries Not Includedexperience). It will also apparently have a sound shifting feature that will be able to play audio in the direction of the person talking to it. It might work something like the S-Ray concept Samsung demoed at CES earlier this year; see the trailer for the tech below.
The speaker will presumably use the upcoming Bixby version 2.0. The new version of Samsung’s AI assistant has long beenrumored to feature on the Galaxy Note 9, so it would make a lot of sense that the speaker would also come with the latest version (if they launch simultaneously).
While previous rumors suggested Samsung would releasedifferent versions of its smart speaker at different prices, this wasn’t mentioned byThe Wall Street Journalin the latest report. However, considering both Google and Amazon have released cheaper versions of their respective smart speakers, it wouldn’t be surprising if Samsung eventually does the same.
If the $300 price-tag is correct, the speaker would be competing with —although slightly cheaper than — high-end devices such as the Apple HomePod ($349.99) andGoogle Home Max ($399). As well as a more attractive price, Samsung could give its speaker an edge by integrating its wealth of existing products.
Samsung will have to convince people that its Bixby Assistant is the one that they want to have in their homes, however. Considering the popularity of Amazon’s Alexa and Google Assistant, this could be the toughest hurdle to overcome.
Next up:Bixby 2.0 confirmed for Samsung’s next flagship, likely the Galaxy Note 9
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