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Samsung Pay is growing faster than Apple Pay
June 27, 2025
AlthoughApple Paycurrently has more monthly users thanSamsung PayandAndroid Paycombined, an analyst cited in a recent report by Bloomberg claims that Samsung Pay is growing faster than Apple Pay. But it’s not just Samsung Pay that’s growing quickly. Both Samsung Pay and Android Pay have the same number of monthly active users – five million each – and both came out at the same time.
Samsung Pay’s rapid growth is perhaps not too surprising, considering it works with both newer NFC payment terminals as well as the older magnetic stripe terminals (called MST). Both Apple Pay and Android Pay only work on NFC-equipped payment terminals. Having said that, the fact that Android Pay has the same number of users as Samsung Pay is an noteworthy achievement.
Of course, device penetration is a contributing factor for Apple Pay’s growth, with the U.S. being Apple’s typical stronghold. But Samsung is tackling touchless payments in North America head-on, having justsigned up Wells Fargo to the servicetoday, making Samsung Pay compatible with 70 banks and credit unions covering 70% of the U.S. credit and debit card market. Canada has also been added to the North American roadmap.
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The same can be said of Apple Pay and Android Pay generally too. As more and more devices and institutions support touchless payments and the concept becomes more natural, usage rates will explode, not only in terms of monthly users but also the frequency with which touchless payments are made. If you’ve never paid for anything with your phone before, 2016 might just be the year you do.
Have you used any of these services yet? Let us know your thoughts on them below.
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