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The controversial Note 10 is a hit in Korea
July 06, 2025
The Galaxy Note 10 and Note 10 Plus are (pre-)selling like hot cakes in South Korea.
Pre-order your Samsung Galaxy Note 10 Plus – The best deals
Since preorders forSamsung’s new superphoneopened August 9, Korean customers have snapped up over 1.3 million units, the manufacturer announced today (viaKorea Herald). That’s double the Note 9’s preorder volume and a new record.
Despite its high price, the Note 10 Plus was the most popular option with Korean customers. The phone, which retails from 1.5 million won (~$1,250) locally, accounted for two thirds of pre-orders. The striking multi-colored Aura Glow was the most popular colorway, according to Samsung.
Samsung’s flagships have always dominated its home market, but the Note 10 series’ strong showing is still notable. For one, these are some of the most expensive phones in the world. Missing features, like the headphone jack and the microSD card slot (on the Note 10), have generated intense debate online, with some questioning the Note 10’s status asthephone for power users. The controversy doesn’t seem to have affected Korean consumer interest in the slightest.
Samsung Galaxy Note 10: Haters gonna hate
Furthermore, an industry source cited byETNewswarned that some customers may cancel their pre-orders if they don’t receive the generous pre-order subsidies promised by some retailers. Phone subsidies are strictly regulated in South Korea, but that doesn’t stop some sellers from offering illegal discounts to lock customers into long-term plans.
Overall, it’s good news for Samsung, whose position as the world’s biggest phone maker seems safe. Meanwhile rivals likeHuaweiandAppleface headwinds that aren’t likely to abate anytime soon.
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