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Two more painfully forced and awkward Samsung ‘Ingenius’ ads are here
August 02, 2025
Of course, the skeptical customers all seem to think the Apple store employee is wrong and/or crazy becauseSamsungproducts are clearly superior in every way, forever and ever, amen.
Now that the Samsung Galaxy Note 9 is launched andup for pre-order, we are blessed (or cursed) with two more ads in the “Ingenius” series which center directly on the capabilities of the latest Samsung flagship.
The first – simply entitled “Pen” – features an Apple store customer asking about the Apple Pencil and how it compares tothe S Pen in the Samsung Galaxy Note 9. The Apple store employee says the difference is that the Apple Pencil can only be used on the iPad, which Samsung obviously thinks is hilarious.
Check it out here:
I will admit that the “Pen” spot is not the worst of the “Ingenius” bunch, simply because it’s true: the Apple Pencil is pretty useless if you don’t have an iPad Pro. And the part where the Apple employee says he has ten fingers got me to chuckle a bit.
Samsung’s marketing department has used its rivalry with Apple as a marketing strategyfor a long time in many different ads. But these “Ingenius” spots only seem to be saying one thing: “Samsung isn’t Apple, and isn’t that great?”
The problem is that many, many people around the world think Apple is pretty awesome, and these silly little videos aren’t going to change their minds. Instead, it just makes the Apple fans cringe and the Samsung fans…also, cringe.
Are you sick of these ads, too? Or do you think they’re hilarious and insightful? Hit up the comments and let me know.
NEXT:The evolution of the Samsung Galaxy Note S Pen
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