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Unsurprisingly, Verizon will not enter any pricing war per analysts
Jul 29, 2025
For years now, Verizon has largely stayed out of any meaningful price-battle with T-Mobile, AT&T or even Sprint. Considering that their network isgenerally consideredthe best on the whole, they see no need to really compete against others on price.
To be fair, I am not saying that Verizon Wireless has made no price moves. When AT&Tmade movesto their shared data plans, Verizonrespondedwith their own slight drop in shared data plans. Verizon even eliminated their $35 activation fee for new customers who signed a two-year contract for a select period of time.
But so far Verizon has stayed away from significant price drops with their most common data allotments, or removing their per-device fees charged to connect a device to a shared data plan.
Another significant reason for Verizon’s refusal to dig deep on price is thatWall Street analysts are worriedabout competition hitting Verizon’s stock price.
Now, analysts are coming out and stating that they expect Verizon Wireless to continue to be conservative in terms of its pricing strategy. Translation? Verizon is not going to lower their prices because rivals are cutting their prices.
Analysts also claimed that Verizon’s managementstatedthat they do “not believe the wireless industry feels much different than in the past, contrary to the broad view that competition is intensifying to detrimental levels.”
They are right. Verizonhas firm controlwith AT&T on the countries wireless service. There is no need to shake up anything when their wireless operating income margin isstill significantly higherthan the margins at AT&T, T-Mobile and Sprint.
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