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You may soon be able to pick up a OnePlus device from your carrier
June 25, 2025
In the United States, there are two types of phones: those that you’re able to buy at a carrier store, and those you can’t. According to some analysts, carrier stores make up 85 to 90 percent of all smartphone sales in the States. Online stores and marketplaces like Amazon are great, but if you want to sell a ton of phones, you need carrier support.
One of the most popular unlocked brands is OnePlus. The company is on an upward trend right now. TheOnePlus 5T, whichjust came out in November, is the company’s most popular and fastest-selling device. The most popular device before it? TheOnePlus 5. But OnePlus’ numbers pale in comparison to the major players in the industry.SamsungandApplesell hundreds of millions of devices a year.
That’s why OnePlus says it will begin talks with carriers this year.
“If the right opportunity and right timing come along, we’ll be very happy to experiment,” Pete Lau, the company’s co-founder, toldCNET.
OnePlus has grown from the company you needed an invite from to buy its phones. Now, it’s putting out phones that sell in the millions. But, is it ready for the kind of scrutiny and attention it would get as a major player?
Getting into carrier stores is hard. Aproposed dealbetweenHuaweiandAT&Tjust went up in flames, reportedly due to political pressure. HUAWEI is a Chinese company, linked to the Communist Party of China. OnePlus will face a similar test. It is also a Chinese company — its parent companyBBKis headquartered in Guangdong — and will face increased scrutiny as it becomes more popular. It will no longer get the benefit of the doubt because it is the plucky underdog.
Whether or not its sold in stores, we know OnePlus will release at least one phone in 2018. Lau confirmed the company is slated to release its next device late in the second quarter, much like it did with last year’s OnePlus 5. The device will feature theQualcomm Snapdragon 845processor, but no other details were provided. For the last two years, OnePlus has released a second device near the end of the year, but Lau wasn’t sure if it would continue the trend in 2018.
What do you think about OnePlus being sold in carrier stores? Is the company ready? Would it make you more likely to buy its devices? Let us know down in the comments.
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