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You told us: These two issues would make you leave your current phone brand
Jun 16, 2025
Consumers have their favorite brands, be it cereal, cars, or clothing. But it’s likely that you have a particular smartphone brand you always go back to, too. But what would it take for you to reassess this?
In arecent poll, we asked readers to weigh in on what it would take for them to leave their current smartphone brand for another company’s products. Are you swayed by price, customer service, or something else? Here’s how you voted.
What would it take for you to leave your current smartphone brand?
Smartphone brand poll results
We received nearly 5,000 votes on this poll, but two specific choices account for more than 50% of the quota. According to readers “poor, buggy software” would be the primary reason they’d switch to another smartphone brand. This answer received more than a quarter (25.4%) of the total vote. Just behind it, with 24.1% of reader’s clicks, is the implementation of “a major price hike.”
Keeping the focus on software, 15.9% of readers would reconsider their current smartphone brand if “slow software updates” became an issue. “Build quality issues” would be a reason to switch for 12.2% of respondents.
Surprisingly, a “lack of innovative features” with 12% of the vote, only ranks as the fifth most critical factor for readers switching smartphone brands. This suggests firms not innovating but nailing the basics are more likely to keep their consumers happy.
Read more:The best Android smartphones you can buy right now
Finally, the least critical factor according to readers is a “drop in customer service quality.” Understandably, this isn’t a major concern when devices are in working order, but becomes an issue when claiming on a warranty or paying for repairs is required. Only 3.2% of readers see this choice as worthy of their vote.
We also asked users for other factors they would consider to switch to another smartphone brand. Several readers tell us that they aren’t loyal to a specific brand but rather choose new devices based on several other factors. See some of the choice comments below.
Your comments
That’s it for this poll. Thanks for your votes and comments. If you have any additional thoughts about brand loyalty, the checklist you use before buying a phone, or the results of this poll, be sure to drop them down below.
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