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YouTube CEO: YouTube Red is “really a music service” coming to “a hundred” more countries
June 20, 2025
In July last year,Googleannounced that its music service, Google Play Music,would merge with its premium YouTube service, YouTube Red. News on the merger was quiet until December 2017,whenBloombergreportedthat Google would be releasing the combined service, internally referred to as “Remix,” by March 2018.
Yesterday, YouTube CEO Susan Wojcickigave a live talk at Recode’s Code Media conferencewhere she discussedYouTube Reda bit. While never specifically mentioning the merger of YouTube Red andGoogle Play Music, she referred to YouTube Red as “really a music service,” which suggests that YouTube, and not Google Play Music, will be the forward-facing image of the upcoming product.
Wojcicki also discussedYouTube’s original programming, but repeatedly emphasized the music and ad-free aspects of YouTube Red. For example, she said, “All of these shows [YouTube Original programming] are something that we’re adding on top of this music service with Red.”
According to a study by Edison Researchpublished by Statista in 2017,Pandoraleads the market when it comes to audio streaming, used by 32% of Americans over the age of 12. Compared to Google’s measly 6% market share, it’s easy to see why branding a music product with the YouTube name would be a wise move: in an average month,8 out of 10 18-49 year-oldswatch YouTube videos. That kind of massive brand recognition is the only thing that could take down Pandora’s andSpotify’siron grip on the industry.
The biggest issue the YouTube Red/Google Play Music service faces is the music industry itself. Labels have been unenthusiastic about how much revenue they earn from YouTube plays, so licensing deals have been tough to negotiate. If YouTube can’t obtain the proper licenses, then the service will be too thin to launch.
Also, getting the proper licenses ensures that the product can launch in other countries aside fromthe five YouTube Red is currently availablein: the United States, Australia, Korea, Mexico, and New Zealand.
Wojcicki also said that YouTube is finalizing deals that would get YouTube Red into “a large number of countries.” When pressed for a more definitive number, she replied “a hundred.” If these deals are final, the new YouTube music product could very well launch in over a hundred countries next month.
You can watch the full interview below. Let us know what you think about a paid YouTube service to better compete with Spotify and Pandora in the comments!
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