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YouTube developing ‘Bandersnatch’-style choice-based programming
July 10, 2025
According to a new report fromBloomberg, YouTube is currently at work developing choose-your-own-outcome programs, similar to the Black Mirror episode “Bandersnatch,” which made its debut onNetflixat the end of 2018.
In addition to “Bandersnatch”-style videos — shot and edited before release — there could also be live programming with choice-based features, which would be something we’ve never seen before, at least not at this level of sophistication.
YouTubereportedly created a new unit that will develop the interactive programming and live specials, led by Ben Relles, who had previously been overseeing unscripted programs.
“We now have amazing new tools and opportunities to create and tell multilayered and interactive stories,” Susanne Daniels, YouTube’s head of original programming, said in a statement. “Ben has an intuitive and experienced understanding of how the platform can enhance content, making him the perfect choice to develop this exciting new division.”
Netflix is usually coy about releasing viewership stats, but we do know that it is currently developing more interactive programming, which suggests “Bandersnatch” was a success. We also know that Walmart is investing in interactive programming, and its likelyGooglewants YouTube to get in ahead of this new trend.
This news fromBloombergcomes on the back of a recent reveal that YouTube issignificantly scaling backits slate of traditional original programming. This could be why.
NEXT:YouTube execs reportedly ignored employee warnings about toxic videos
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